Apple software has been available on Windows for years, including the popular iTunes — which has been discontinued on the Mac, but is still the main Apple Music client for Microsoft’s operating system. However, a new Apple app might be coming to Windows 10 this year.
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According to a report from the Italian website Aggiornamenti Lumia, Apple is getting ready to launch its next Windows app on Microsoft Store.
The report is not clear on which app this is about, but it’s not hard to imagine a dedicated Windows app for Apple’s streaming services — Apple Music and Apple TV+.
Last year, Apple was hiring engineers to “build the next generation of media apps for Windows.” The company explicitly specified that the job requires experience with Universal Windows Platform (UWP), which is basically the modern Windows app platform.
iTunes has been available on the Microsoft Store since 2018, but it’s still the classic desktop software rather than a UWP app. As the Mac now has a standalone app for Apple Music, the same experience might be available soon for Windows users.
The end of iTunes also brought another two new apps for the Mac: TV and Podcasts. The Apple TV app, specifically, is currently available on Smart TVs and other set-top boxes, so this could also be the next Apple app available for Windows.
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As we pointed out last year, UWP apps can run on both Windows PCs and Xbox One, which is used as a multimedia center by many people and that would be crucial in the expansion of Apple TV+.
A new @Apple app coming soon to the Microsoft Store? ?
Install Mac Apps On Windows
— Aggiornamenti Lumia (@ALumia_Italia) July 11, 2020
Mac App Store For Windows
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Apple is supposedly on the verge of launching a new first-party app for Microsoft's Windows 10, a move that could see the tech giant replace iTunes with standalone streaming apps.
Without citing sources, Italian blog Aggiornamenti Lumia in a tweet last week appears to claim an Apple-branded app will soon debut on Microsoft's online storefront.
'A new Apple app coming soon to the Microsoft Store?' the cryptic tweet reads.
Aggiornamenti Lumia has no track record when it comes to predicting Apple product launches.
Late last year, a job listing on LinkedIn revealed Apple was looking to hire a software engineer who would work on the 'next generation' of media apps for Windows. According to the post, Apple sought an individual with Universal Windows Platform (UWP) experience. The API, introduced alongside Windows 10, allows developers to write and deploy software for use on Windows 10, Xbox One and HoloLens.
Currently, Apple's Windows app offerings consist of iTunes and iCloud, the former of which was dismantled on Mac with macOS Catalina.
Instead of one overarching, bloated app, Apple split its streaming services and content collection apps into multiple properties — Apple Music, TV, Podcasts and Books. Device management features previously integrated into iTunes likewise migrated to Mac's Finder.
On Windows, however, iTunes is still the only official content management hub for iPhone and iPad owners. Further, the app acts as an access portal for Apple Music subscribers. Windows users can stream Apple Music and Apple TV+ content on the web, though Apple has yet to release dedicated software for doing the same on Microsoft's operating system. That could change in the near future.
Whether Apple plans to issue new Windows apps for its various subscription products remains unclear, though the company is pushing hard to build out a booming services business.
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